About this Role

Design Pickle is looking for an experienced Founding Product Marketing Manager to join our team to strengthen our product offering to new and existing clients, optimize the customer experience, increase ongoing product engagement, and take new products and services to market.

The ideal candidate will have a strong B2B product marketing background, can manage the cross-functional process of bringing new products to market, has excellent interpersonal communication skills, and project management ability, and will be expected to increase impact metrics such as client usage of our creative services, which improves user retention and revenue expansion.

This is a hands-on role that requires an innovative and iterative mindset and entrepreneurial spirit. You will be the founding product marketer on an established product team. If you are customer-focused, have always aspired to make a significant contribution, and see the direct impact of your work, this role is for you!

Reports to: Vice President of Sales and Marketing

On a daily basis, works closely with Creative, Customer Success, Sales, RevOps and Product teams.

Location: US-based. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

Specific to your role, we’re looking for individuals who have…

• 5+ years working in product marketing.
• Have created the founding structure for Product Marketing inside an established organization.
• Previous background in B2B marketing, preferably with experience in SaaS or business services of high-growth companies.
• Demonstrated experience in creating and executing go-to-market strategies for new product launches or major updates, including market positioning, distribution and promotion .
• Experience collaborating with product and marketing teams to define product strategy and influence product roadmap based on your intimate knowledge of the customer’s pain, use case, and our product’s solution.
• Strong quantitative analytical ability and excellent written and oral communication skills.
• Comfortable in a fast-paced, entrepreneurial, start-up environment.
• BA/BS in a related field or equivalent experience.
• Experience in technology-enabled services.

Key Objectives and Responsibilities

• Bring Design Pickle products and features to market by collaborating with the Marketing team to build and deliver product campaigns that ignite engagement and subscription expansion across the customer lifecycle.
• Project manage all go-to-market activities, with varying cross-functional stakeholders to ensure on-time delivery and execution.
• Develop and execute messaging and positioning strategy for Design Pickle products and services utilizing company tone and voice.
• Create & maintain internal/external (Newsletter, Help Articles, etc.) stakeholder communication using various tools for distribution across multiple channels.
• Support client-facing teams to identify and execute product opportunities delivering increased expansion and retention metrics.
• Collaborate on content strategies that support product marketing and client acquisition through various digital channels.
• Distill technical knowledge into consumer-appropriate content & disseminate across multiple audiences & channels.
• Ability to utilize customer feedback to inform product improvements, develop case studies and testimonial documentation with customers; collaborate cross-functionally to execute and publish.
• Expertly define the product and feature’s unique value propositions to position Deign Pickle effectively in the market and differentiate against the competition.
• Execute, analyze, and share of Product-Market fit results focusing on key, actionable insights.
• Conduct ongoing market research to identify market dynamics, customer behavior and competitive trends.

The compensation range for this position is $125,000 to $145,000 annually. The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.