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Partner Marketing Manager

Virtuous Management

Virtuous Management

Marketing & Communications, Sales & Business Development
Phoenix, AZ, USA
Posted on Thursday, June 13, 2024

About Us

Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.

Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits

We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.

The ideal candidate for Virtuous embodies our values by:

  • Asking questions with a spirit of curiosity

  • Giving feedback freely with candor & grace, welcoming it in return

  • Displaying a passion for philanthropy and technology

  • Serving with joy. Everyone is willing to make the coffee!

  • Celebrating the wins & milestones of others

  • Assuming good intent & demonstrating trust in others

  • Pursuing relationships with people different from themselves & creates space to be human

Find our core values & more here.

Position Summary

Virtuous is seeking a dynamic Partner Marketing Manager with a proven track record in deploying integrated partner and influencer campaigns.

The ideal candidate thrives on building co-marketing relationships with strategic partners to drive product awareness and adoption throughout the nonprofit sector. Collaborative and data-driven, this individual will excel in a fast-paced environment, working closely with internal teams and external partners to create and execute multi-channel marketing campaigns.

This role requires managing a broad set of responsibilities, including program management, content development, and partner training, to have an immediate impact on customer growth and revenue in the nonprofit sector.

Responsibilities

  • Support the execution of the partner and influencer marketing strategy and program

  • Develop a strong understanding of partner needs & how to best position Virtuous products in the market to partners and influencers

  • Build co-marketing plans with partner accounts and industry influencers and drive co-marketing content and execution

  • Support our growing partners and influencers through a marketing website portal with sales and technical content including sales collateral, sales tools, events, competitive information, and insights

  • Support work-streams, creative agencies, event planning, campaign cross-functionally, copywriting, and content feedback

  • Ensure partners and influencers are trained on Virtuous products to ensure they have a deep understanding and can effectively promote and sell our product

  • Collaborate closely with the Partner sales team on key initiatives, providing essential marketing tools and tactics to support their success.

  • Analyze and report on the outcomes of Partner programs to ensure that activities and investments are driving measurable business results.

You Must Have

  • 4+ years of successful partner marketing program creation, execution, measurement, analysis and reporting across channels.

  • Demonstrable success running integrated marketing campaigns across channels and managing budgets and ROI reports.

  • Proven success in B2B / SaaS or nonprofit marketing is a must, and enterprise marketing is a plus.

  • Ability to relate well across all organizational stakeholders, particularly Sales.

  • Experience working with agencies, contractors, and strategic partners to coordinate successful campaigns

  • Superior written and verbal communication skills.

  • BA, BS or higher in marketing, communications, business or related field.

What We Offer

  • Market competitive pay leveraging Carta data

  • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)

  • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days

  • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO

  • Supportive time off including paid volunteer days and company holidays

  • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

  • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)

  • We pride ourselves on Community and host exciting company outings and events.