Campaign Manager
Virtuous Management
About Us
Virtuous is on a mission to inspire global generosity by helping nonprofits build better relationships with their donors. We offer a modern software platform that provides mid-sized charities with elegant tools for fundraising, marketing, volunteerism, and online giving.
Our talented team is driven to disrupt the status quo in the nonprofit sector. We are hungry, humble, and committed to delivering best-in-class software solutions, customer success interactions, and sales experiences to the world’s leading nonprofits
We also recognize the importance of giving back and making a difference in the communities where we live and work. That's why we practice radical generosity by volunteering at nonprofits or going the extra mile for our team and the customers we serve. We take our work seriously, but we don’t take ourselves too seriously. We believe that life is too short not to love what you do.
The ideal candidate for Virtuous embodies our values by:
Asking questions with a spirit of curiosity
Giving feedback freely with candor & grace, welcoming it in return
Displaying a passion for philanthropy and technology
Serving with joy. Everyone is willing to make the coffee!
Celebrating the wins & milestones of others
Assuming good intent & demonstrating trust in others
-
Pursuing relationships with people different from themselves & creates space to be human
Find our core values & more here.
Position Summary
We are seeking an experienced and dynamic Campaign Manager to join our marketing team. The ideal candidate is a strategic thinker and execution powerhouse who will manage and execute campaigns that generate demand, build brand awareness, and nurture our prospects and customers. This role is perfect for someone who is detail-oriented, data-driven, and passionate about growing generosity.
Responsibilities
Campaign Execution & Management
Plan, manage, and execute multi-channel marketing campaigns that align with company goals and drive demand generation within the nonprofit sector.
Collaborate with cross-functional teams, including content, product marketing, sales, and external partners, to ensure campaigns are well-integrated and effective.
Research nonprofit audiences and use data and insights to segment audiences and tailor campaign messaging for maximum impact.
Monitor and optimize campaign performance to achieve KPIs, including lead generation, conversion rates, and ROI.
Landing Pages & Email Campaigns
Design and manage landing pages for campaigns, ensuring they are optimized for lead generation and conversion.
Create compelling email campaigns, including workflows and automated sequences, to nurture leads and engage nonprofit organizations.
Incorporate partner collaboration into campaign strategies to amplify reach and impact.
Content Production
Plan, promote, and execute webinars tailored to nonprofit professionals, managing logistics, attendee communication, and post-webinar follow-ups for a seamless experience.
Develop and contribute to engaging content across blogs, social media, and email copy, ensuring alignment with brand messaging and nonprofit sector needs.
Collaborate with subject matter experts, partners, and internal teams to create content that addresses key nonprofit challenges, trends, and opportunities.
Analyze performance across webinars and content channels to apply insights that optimize engagement, reach, and impact.
Performance Analytics
Track, analyze, and report on campaign performance, providing actionable insights for optimization.
Use marketing analytics tools to measure the success of campaigns and refine strategies.
You Must Have
3+ years of experience in campaign management, demand generation, or a related role, preferably within a B2B SaaS or nonprofit-focused environment.
Proven ability to execute end-to-end campaigns across various marketing channels.
Experience creating and managing landing pages using tools like HubSpot, Marketo, or similar.
Expertise in creating content that resonates with nonprofit professionals.
Strong analytical skills and familiarity with reporting tools like Google Analytics, Tableau, or HubSpot.
Excellent project management skills with the ability to meet deadlines and manage multiple priorities.
Strong copywriting and communication skills.
Detail-oriented with a commitment to quality and accuracy.
Basic design skills.
Team player with excellent collaboration skills.
Data-driven mindset with a passion for continuous improvement.
Experience with CRM systems like Virtuous is a plus.
What We Offer
Market competitive pay leveraging Carta data
Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.)
401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days
We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO
Supportive time off including paid volunteer days and company holidays
Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well)
We pride ourselves on Community and host exciting company outings and events.
We’ve recently noticed an increase in recruitment scams where individuals are impersonating recruiters to obtain personal or financial information through fraudulent interviews and job offers.
Please note that all legitimate communication from Virtuous will only come from the @virtuous.org domain. If you receive a message from other domains, even if they look similar (e.g., virtuouscareers.org or virtuousjobs.com), they are not legitimate and we recommend disregarding it immediately.